Tide Simply Clean and Fresh liquid laundry detergent has 2X the baking soda power to target tough odors deep in the fibers of your clothes. It is now more concentrated to provide more stain removal and freshness and less water. From America's detergent, to cover your many laundry needs. Also try our small but powerful Tide PODS laundry pacs. Measure your loads with cap. For medium loads, fill to bar, For large loads, fill to bar. For HE full loads, fill to bar Add clothes, pour into dispenser, start washer vs. previous formula based on sales.